A very gay raptor

Shields: Generally positive. Watt: If anything, the KPIs were about maintaining integrity. 3. Ford Germany created this LGBTQ+ Ranger Raptor pickup both for Christopher Street Day in Cologne and in response to discriminating comments on social media. 1. At the end of MayFord promoted its new Ranger Raptor Special Edition pickup truck in Europe with an action-packed, adrenaline-inducing video that showed the vehicle outpacing a landslide.

Just finished binge-watching a great show Despite not having any paid media, it became the best performing post ever for Ford Europe. 1. What Ford has dubbed the Very Gay Raptor made its debut at the Christopher Street Day parade, a LGBTQ+ celebration in Cologne. “Very gay” is how one internet denizen described the new Ranger Raptor Special Edition pickup in a comment on a Ford Europe social media post.

How a car brand stood up against discrimination on social media and earned million impressions in the process. You use very with nouns to emphasize that something is exactly the right one or exactly the same one. Tell me about the Ford brand, is its positioning different is Europe versus in the US?

Julian Watt: Ford is a global brand and it has a unified global brand purpose, which is to make the world a better place by giving people the freedom to move and pursue their dreams.

rainbow ford raptor

The product itself varies around the globe. How to use very in a sentence. The new Very Gay Raptor will make its debut at the upcoming Goodwood Festival of Speed, which kicks off this week in the UK, alongside a regular next-gen Ranger Raptor. We found the truck was originally created by Ford in There is no evidence the truck had ever been available to purchase.

The newest Ford "Very Gay Raptor" has debuted as a way to fight auto industry discrimination and will appear at the Goodwood Festival of Speed. We were approaching Pride Month at that point, so we wanted to land the campaign in time for that for the greatest impact and relevance.

Very Used in titles: the Very Reverend Jane Smith. (used to add emphasis to an adjective or adverb) to a great degree or extremely: 2. Now, a new version of the Ford “Very Gay Raptor” has been revealed, and it’s based on the next-generation Ranger Raptor. It tries to reach people who take pride in the world around them and those who believe that their actions shape the world they live in.

Learn more. The brand recently announced an entirely new business structure between its electrification business and its commercial vehicle business. The idea had to be somewhat bulletproof in how we presented it because we knew it was going to be a risk for Ford to sign off on the campaign and enter the conversation around such a divisive subject.

In a high degree; extremely: very happy; very much admired. VERY meaning: 1. Okay, bye The "Very Gay Raptor" is real, but it's not new. So, the competitive set is being redefined daily, now the competitors are coming from outside of the category. But the main reaction was positive and that we had to act fast if we were going to do it.

I'm not perfect, but I'll remember your coffee order Context The "Very Gay Raptor" is a real truck created by Ford in The company reportedly created the car in response to a social media post that referred to the "Performance Blue" color. Synonym Discussion of Very. 10% back on Selected Samsung Mobiles from this offer on 12 months Buy Now Pay Later, with Very Pay.

All eligible products are contained within the offer page, access via shop now. 2. Truly; absolutely: the very best advice; attended the very same schools. Once you diversify your product, you have to put the brand at the heart of everything you do to maintain consistency. The meaning of VERY is to a high degree: exceedingly.

Of course, there were gay along the way who questioned things and rightly so. used to add. Watt: It puts the onus on the brand to be clear about what it believes in. Download our latest research. Ford Germany created this LGBTQ+ Ranger Raptor pickup both for Christopher Street Day in Cologne and in response to discriminating comments on social media.

There are non-automotive companies that have a bearing on mobility and then there are the automakers that are disrupting the whole industry. It simply felt like an opportunity to do something and that was the catalytic moment. Ford Unveiled a 'Very Gay' Truck in Response to a Homophobic Commenter An online commenter called the new Raptor Ranger "gay," and Ford took that as a raptor.

You look like someone who deserves a slow dance and a bad decision How AI will revolutionise media. Shields: It all started when we created a two-minute action packed epic to promote the new Raptor vehicle in Europe. Shields: It was very. Watt: It was a very quick turnaround.

Can you talk us through how the campaign came about?